TV mistake misleads fans, Harvick at the Budweiser Shootout

When you televise as many races and events as Fox and their sister network SPEED have, you’re bound to make a mistake sooner or later.  This time, the mistake confused both fans and some drivers.
“The entry blank was ‘green-white-checkered’ one attempt.”
—Kerry Tharp
During the two Budweiser Shootout practice sessions, as well as other moments of their [...]

SPEED Sets Broad NASCAR Foundation for 2010

(SPEED TV PR)
With a slate of new programs, an updated and enhanced Web presence and an upgraded 14,400-square-foot, at-track production and interactive marketing compound offering more to race fans than ever before, SPEED is putting the finishing touches on the most ambitious NASCAR on SPEED season in network history.
Coming off a season of record Nielsen [...]

NASCAR fans innocent victims in Time Warner/Fox battle

Come January 1, 2010, over 14 million cable customers will no longer have Fox networks. Fox, of course, televises many of sports’s biggest events, including a large bulk of the NASCAR Sprint Cup Series schedule. Unless Time Warner Cable and Fox can come to a deal and renew their contract over the next [...]

20 years later, pit road a safer place for crews—and media

The question gets asked nearly everytime a pit road reporter from one of the four TV networks that cover NASCAR pops in to deliver some of the happenings from the pits. That question is: “Why are they wearing fire suits?”
The simple answer can be found at Atlanta Motor Speedway on March 19, 1989—20 years ago.
Dr. [...]

TV execs not against ‘two day shows’ next year

It has been a popular rumor recently that NASCAR is looking to have more two day shows for NASCAR race weekends.  Originally designed to save costs for teams, it cuts out anywhere from one to two days that teams have to be at the racetrack for the event.  This not only helps teams save money [...]

Truck Series ratings bring double-digit growth for SPEED

The NASCAR Camping World Truck Series race from Las Vegas enjoyed an 18-percent increase in Nielsen Household Ratings year-to-year on SPEED, averaging a .46 (338,000 households) as compared to a .39 (285,000 households) in 2008. This year’s race, a late-night start for East Coast audiences, peaked at a .51 (381,000 households), up 6 percent from [...]

Trucks see another ratings increase on SPEED

Wednesday’s Camping World Truck Series race from Bristol Motor Speedway saw a six-percent increase of SPEED’s ratings from last year’s event.
Nielson Ratings saw that race peak at a .72 rating, with the race being shown in more then 582,000 households. A total of 492,000 households tuned into the race, up from 460,000 last year.
Ratings [...]