Seeking new direction, Gordon changes marketing agency
Feb 16, 2010 Business, Jeff Gordon, NASCAR News, Sprint Cup Series
With an eye toward his future, Jeff Gordon is leaving IMG to chart a new course with Just Marketing International, a motorsports marketing agency in Indianapolis that has not been in the driver representation business before.
Gordon had spent more than 10 years with IMG, and during most of that time he was the only NASCAR [...]
Longhorn re-ups with KHI
Feb 9, 2010 Business, Camping World Truck Series, Kevin Harvick, Kevin Harvick Inc., NASCAR News, Ron Hornaday Jr, Teams
Kevin Harvick Inc. announced today that Longhorn snuff will return to the hood of Ron Hornaday Jr. this year for nine Camping World Truck Series races, as well as Kevin Harvick’s Nationwide Series car at Road America this June.
“Longhorn has been a great partner,” Hornaday said. “They understand racing and use it to sell their [...]
Trying times force France to alter approach
Feb 9, 2010 Business, NASCAR News, Sprint Cup Series
Brian France was pissed. The note he had just opened from a high-ranking motorsports executive was quick and to the point: “Step up, we’re waiting for you.”
Perturbed, France immediately called the guy and wanted to know the meaning.
No offense, the voice on the other end of the line said. The note was meant to be [...]
Tags: Brian France
Despite successful 2009, Ask.com leaves NASCAR
Feb 8, 2010 Business, NASCAR News, Sprint Cup Series
This time a year ago, Ask.com was preparing to make the splash of the season at Daytona. It had a custom-made motor coach, pretty girls dressed in red and white to act as Ask Ambassadors throughout the speedway, and up to 30 new 15-second ad spots.
The eager search engine had seemingly thought of everything for [...]
TV mistake misleads fans, Harvick at the Budweiser Shootout
Feb 6, 2010 Business, FOX, Kevin Harvick, NASCAR News, SPEED, Sprint Cup Series, TV
When you televise as many races and events as Fox and their sister network SPEED have, you’re bound to make a mistake sooner or later. This time, the mistake confused both fans and some drivers.
“The entry blank was ‘green-white-checkered’ one attempt.”
—Kerry Tharp
During the two Budweiser Shootout practice sessions, as well as other moments of their [...]
Hot Wheels to sponsor Patrick’s Michigan race
Feb 6, 2010 Business, Danica Patrick, IndyCar News, JR Motorsports, NASCAR News, Nationwide Series, Teams
Hot Wheels and JR Motorsports announced today during a press conference at Daytona International Speedway on Saturday that Danica Patrick’s No. 7 Chevrolet will be sponsored by Hot Wheels at Michigan this year. Hot Wheels VP of Marketing Simon Waldron said during that Patrick also designed a car that Hot Wheels will add into [...]
JTG-Daugherty provides a model for small teams
Feb 4, 2010 Business, JTG Daugherty Racing, Marcos Ambrose, NASCAR News, Sprint Cup Series, Teams
It’s hard to say “no” to Tad Geschickter.
It’s doubly difficult when he has his two amigos in tow—partner Brad Daugherty and driver Marcos Ambrose.
Together they make an eclectic trio: Daugherty, the seven-foot-tall former star center for the University of North Carolina and first overall pick in the 1986 NBA draft; Ambrose, the Australian road course [...]
