Longhorn re-ups with KHI
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Chris Graythen/Getty Images
By Kyle Ocker
Sprint Cup Series beat reporter
Kevin Harvick Inc. announced today that Longhorn snuff will return to the hood of Ron Hornaday Jr. this year for nine Camping World Truck Series races, as well as Kevin Harvick’s Nationwide Series car at Road America this June.
“Longhorn has been a great partner,” Hornaday said. “They understand racing and use it to sell their products. They know how to reach out to the fans; I think the Truck Series is the perfect place for the Longhorn brand. They are an awesome group of people to work with. We are really excited to have them back for 2010. We had a lot of success last year and I hope we can top it this season.”
Four of the six wins posted by Hornaday last season came with the Longhorn sponsorship. This coupled with Hornaday’s championship performance last year equaled increase exposure, and sales, for Longhorn.
“We have formed such a powerful relationship with Ron, Kevin and all of KHI,” Longhorn’s brand manager Charlie Kivett said. “We saw an increase in excitement with our sales force, higher product recognition and increased exposure as a direct result of our partnership with KHI. We have also been able to foster other relationships with groups throughout the NASCAR community. Ron and Kevin have become recognizable faces associated with our brand and we are pleased to be able to support their efforts in 2010.”
Besides his six wins, Hornaday also posted 15 top-five and 20 top-10 finishes last season on his way to his fourth career Camping World Truck Series championship, and first since 2007.
