Truck Series ratings bring double-digit growth for SPEED
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By Editor
The NASCAR Camping World Truck Series race from Las Vegas enjoyed an 18-percent increase in Nielsen Household Ratings year-to-year on SPEED, averaging a .46 (338,000 households) as compared to a .39 (285,000 households) in 2008. This year’s race, a late-night start for East Coast audiences, peaked at a .51 (381,000 households), up 6 percent from last year’s peak of .48 (349,000 households).
This marks the second consecutive week that the NCWTS race on SPEED has increased ratings by double digits (Loudon was up 40 percent a week ago), and continues the overall trend of year-to-year Nielsen Household Ratings increases for the series. To date, NASCAR Camping World Truck Series races on SPEED have averaged a .80 Nielsen Household Rating, up 3 percent from last year’s .78 at this point in the season. No event has shown a ratings decline since July.
The next NCWTS race on SPEED is Oct. 24 from Martinsville, beginning with NCWTS Setup with Krista Voda at 12:30 p.m. ET, followed by live and exclusive race coverage at 1 p.m. ET.
SPEED™ is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 79 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
